Download Nimm 2, zahl 3: Die Kunst des klugen Kaufens (German by Thomas Ramge,Marcus Rohwetter,Oliver Weiss PDF

By Thomas Ramge,Marcus Rohwetter,Oliver Weiss

Klüger shoppen!

Flüge gibt es angeblich für 19 Euro, Wimperntusche verspricht «Killer Black tremendous & attractive increase Volume», fb wird zur digitalen Tupperparty und bei Maklern sind immer «schon mehr als eighty Prozent aller Wohnungen verkauft». Wie soll guy in diesem Marketing-Tollhaus eigentlich gute Kaufentscheidungen treffen? In welche psychologischen Fallen tappen wir als Käufer, und wie können wir uns dagegen wappnen?
Kluge Konsumenten sind entspannt. Sie lassen sich nicht über den Tisch ziehen, weil sie die tips der Werber und Verkäufer durchschauen. Sie lassen sich ihren Spaß am Konsum aber auch nicht durch oberkritische Verbraucherschützer vermiesen.
Dieses Buch lehrt die Kunst des klugen Kaufens. Denn natürlich werden wir gelegentlich für dumm verkauft – aber selbst dann können wir immer noch den Preis hochtreiben.

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