Download Leitfaden Digitale Transformation: Beispiele aus der Praxis. by Torsten Schwarz PDF

By Torsten Schwarz

Mehr als alles zuvor revolutioniert die Digitalisierung ganze Branchen. used to be mit Smartphones begann, setzt sich über Wearables und intelligente Sensoren im net der Dinge fortress. Für das advertising ergeben sich ungeahnte Chancen, mehr über Kundenwünsche zu erfahren. Nur wer diese Informationen hat und nutzt, kann seinen Kunden im richtigen second das passende Angebot machen.

Dieses Buch beschreibt, wie die digitale Transformation in der Praxis heute schon umgesetzt wird. Die Themen reichen vom digitalen Showroom über Lifecycle-Marketing bis zu Multibrand-Shops und titanic information. Immer wieder geht es um die Digitalisierung von Prozessen und den Weg zu einer vernetzten IT.

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Read or Download Leitfaden Digitale Transformation: Beispiele aus der Praxis. Lifecyle-Marketing über alle Kanäle. Neue Märkte und Erlösmodelle. (German Edition) PDF

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