Download Le consommateur digital: Les nouvelles approches pour le by Patrick Hoffstetter,Nicolas Riou,Maurice Lévy PDF

By Patrick Hoffstetter,Nicolas Riou,Maurice Lévy

Economie collaborative, réseaux sociaux, nouveaux usages du téléphone mobile... los angeles révolution digitale bouleverse les modes de consommation et engendre l. a. naissance d'un nouveau consommateur.

Ce consommateur augmenté, véritable Uberconsommateur, dispose de plus de moyens pour agir sur sa consommation et accroît son pouvoir sur les marques. Complexe et parfois même contradictoire, il est difficile à comprendre, encore plus à séduire.

Etoffé par de nombreux exemples de nouvelles approches advertising, cet ouvrage suggest un voyage au coeur de l'économie digitale et dessine tes contours du nouveau consommateur. Il donne des pistes pour le séduire, retenir son consciousness et créer de l. a. préférence de marque.

"Un ouvrage dont tous les professionnels du advertising et de los angeles verbal exchange devraient s'inspirer." Maurice Lévy - Président du Directoire, Publicis Groupe

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