Download Failure Sucks!: More For Your Customers, Than For You. by Steve Bernstein,Sabrina Bozek PDF

By Steve Bernstein,Sabrina Bozek

What does it take for a business-to-business corporation to be triumphant? the most obvious resolution is a hearty checklist of chuffed shoppers. yet what does it take to keep such a magnificent record in a aggressive industry? Failure Sucks! solutions those questions in transparent, concise, and shrewdpermanent phrases which are a lot less complicated and extra good than loads of what you’ve already heard.

Failure Sucks! reminds us that, on the final analysis, it takes development to be successful, and development calls for switch. to complete switch, a B2B corporation needs to use buyer suggestions to evaluate its customer’s pride, wishes, and needs after which do no matter what it takes to ensure it meets all three.

To ensure that reaching good fortune isn’t anything more uncomplicated acknowledged than performed, Failure Sucks! comprises various examples, checklists, and advice you should use to ensure your client suggestions application is aimed at riding client luck and, in flip, corporation good fortune.

Seasoned enterprise govt Steve Bernstein brings over 20 years of hands-on improvement adventure to this topic—and, he additionally brings his trademark humorousness. even supposing Failure Sucks! tackles a heavy subject, it isn’t a heavy textual content jam-packed with technical jargon. The tone is deliberately stored gentle, and comical illustrations look throughout.

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