Download Digitalizing Consumption: How devices shape consumer culture by Franck Cochoy,Johan Hagberg,Magdalena Petersson PDF
By Franck Cochoy,Johan Hagberg,Magdalena Petersson McIntyre,Niklas Sörum
Contemporary patron society is more and more saturated via electronic know-how, and the units that convey this are more and more remodeling intake styles. Social media, smartphones, cellular apps and electronic retailing merge with conventional intake spheres, supported by way of electronic units which extra inspire shoppers to speak and impression different shoppers to consume.
Through a variety of empirical reviews which examine the effect of electronic units, this quantity explores the digitization of intake and exhibits how patron tradition and intake practices are essentially intertwined and mediated by way of electronic units. Exploring the improvement of latest customer cultures, prime overseas students from sociology, advertising and marketing and ethnology research the results on practices of intake and advertising, via issues together with mammoth information, electronic lines, streaming companies, wearables, and social media’s effect on moral consumption.
Digitalizing Consumption makes an immense contribution to practice-based techniques to intake, rather using industry units in shoppers’ daily buyer existence, and may be of curiosity to students of selling, cultural experiences, shopper learn, association and management.
Read or Download Digitalizing Consumption: How devices shape consumer culture (Routledge Interpretive Marketing Research) PDF
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