Download Attitudes, Behavior, and Social Context: The Role of Norms by Deborah J. Terry,Michael A. Hogg PDF

By Deborah J. Terry,Michael A. Hogg

the explanations why humans don't constantly act in accord with their attitudes has been the point of interest of a lot social mental learn, as have the standards that account for why humans switch their attitudes and are persuaded by means of such impacts because the media. there's robust help for the view that attitude-behavior consistency and persuasion can't be good understood irrespective of the broader social context during which we are living. even supposing attitudes are held through participants, they're social items to the level that they're encouraged via social norms and the expectancies of others. This publication brings jointly a world team of researchers discussing inner most and public selves and their interplay via attitudes and behaviour. the consequences of the social context on attitude-behavior kin and persuasion is the important subject matter of this ebook, which--in its mix of theoretical exposition, critique, and empirical research--should be of curiosity to either simple and utilized social psychologists.

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