Download A Creator's Guide to Transmedia Storytelling: How to by Andrea Phillips PDF

By Andrea Phillips

The First How-To approach consultant to Transmedia Storytelling

“Phillips’s e-book is a robust device for a person who desires to make a profession for him- or herself in the global of transmedia. via her information, the reader is ready to comprehend the basics of transmedia and the ability it might probably have while used with a compelling and robust story."
—David Gale, government vice chairman, MTV move Media

“Transmedia storytelling is a daring and fascinating new area for creativity and innovation. . . . Andrea Phillips offers a compelling, considerate, and transparent consultant to a subsequent iteration of creators during this medium. She demystifies the method and proves that you just, too, can push the envelope and be a part of the way forward for storytelling.”
—Michelle Satter, Founding Director, Sundance Institute function movie Program

“An first-class and fair-minded primer and survey of the underpinnings and fast-evolving thoughts in the back of multiplatform narrative. Andrea Phillips is considered one of a small handful of writers in a position to either training and obviously conveying the rules of transmedia storytelling. hugely recommended!”
—Jeff Gomez, CEO, Starlight Runner Entertainment

“A no-nonsense consultant for the fun-filled and surprisingly impressive international of transmedia storytelling.”
—C. C. Chapman, coauthor of Content principles and Amazing issues Will Happen

Includes Q&A periods with the world’s top specialists in transmedia storytelling

About the Book:

What is transmedia storytelling and what can it do for you?

It’s the buzzword for a brand new generation—a progressive strategy for telling tales throughout a number of media structures and formats—and it’s swiftly changing into the go-to process for a wide selection of companies. in the event you paintings in advertising, wonderful, or ads, transmedia storytelling is a must have device for pulling humans into your world.

Why do you want A Creator’s consultant to Transmedia Storytelling?

If you need to allure, interact, and captivate your viewers, you wish this e-book. Written by means of an award-winning transmedia author and popular video games fashion designer, this booklet indicates you ways to make use of an identical advertising instruments utilized by heavy-hitters similar to HBO, Disney, Ford, and Sony Pictures—at a fragment of the cost.

You’ll find out how to:

  • Choose the best structures in your story
  • come to a decision no matter if to DIY or outsource work
  • Find and retain a robust center creation team
  • Make your viewers a personality on your story
  • Get the investment you need—and even make a profit
  • Forge your personal profitable transmedia career

With those confirmed media-ready techniques, you’ll methods to generate must-read content material, must-see video clips, and must-visit web content that would in basic terms develop greater as audience reply, give a contribution, and unfold the notice. You’ll create significant buzz with constructions akin to exchange truth video games and fictional personality sites—or even “old-fashioned” systems equivalent to e-mail and get in touch with calls. The extra you hook up with your viewers and the extra you get them occupied with the storytelling technique, the extra winning you'll be.

This isn’t the longer term. this can be now. this can be the way you inform your tale, contact your viewers, and take your video game to the following level—through transmedia storytelling.

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