The Elephant Hunters: Chronicles of the Moneymen

Format: Hardcover

Language: English

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However, there can be great year-to-year variability, since annual bonuses linked to company profits tend to be a significant part of total compensation. Edelman is able to counsel companies on engaging with employees, customers, communities and shareholders by leveraging the vast resources now available for micro-targeting and message penetration. But how do you know which industries may be worth mining for new customers or for developing entirely new businesses?

Pages: 174

Publisher: Palgrave Macmillan; 2008 edition (October 15, 2008)

ISBN: 0230553699

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